I was out of town this weekend and stayed at a Kimpton hotel. Last time I was there I had joined their (free) loyalty program in order to get free wi-fi access. When I checked in this weekend, I got a "welcome note" and received a $10 voucher to use in the minibar in my room along with $30 towards a spa service. The spa service discount wasn't really worth it to me, since all of their services were over $100, but I enjoyed a gourmet chocolate bar and a Luna bar for free!
So, it can pay to join loyalty programs. As long as they are free and get you free stuff I don't see a drawback.
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