Fun Coupon Facts

There was a good article in the Star Tribune this weekend about coupon use. Some interesting factoids from the article:

2.9 billion coupons were redeemed in 2008 and

3.3 billion coupons were redeemed in 2009, marking the first increase since 1992

367 billion coupons were issued by brands in 2009

38% of "super heavy" coupon users and 41% of coupon "enthusiasts" have household incomes of more than $70,000

While Internet coupon use is growing quickly, 89% of coupons come from newspaper inserts

Source: Coupon Craze

Do any of these facts surprise you? I personally have been using more online coupons but the majority are still from the Sunday paper.